HEALTHCARE PRODUCT CAMPAIGN
An integrated print and social campaign promoting Whisper hearing aids.
Designed for the 2022 rollout, this campaign supported new pricing while reinforcing a modern, tech-forward brand position. Print materials clearly communicated value, while social content highlighted the product itself and the broader impact of better hearing. Together, the work was consistent across channels while balancing practical messaging with emotional connection.
Role Visual Designer
Organization Whisper
Tools Adobe InDesign, Illustrator, AfterEffects
Promoting Value & Accessibility
The print portion of the campaign focused on making updated pricing clear and compelling. Deliverables included a pricing brochure, special offer flyer, and coupon mailer, each designed to communicate value quickly while maintaining a polished, premium feel. Working within established brand guidelines, I introduced subtle visual refinements to create materials that felt current, approachable, and easy to navigate.
Shifting Perception & Building Connections
The social work spanned several campaigns, each produced with multiple variations for A/B testing. One campaign positioned hearing aids as sleek, modern technology rather than a medical device. Another supported a collaboration promoting Quiet Lists, a community-sourced guide to quieter public spaces. A third campaign focused on the human side of hearing health, encouraging hearing tests as a way to improve connection, confidence, and quality of life.
Bringing It All Together
While print and social served different roles, they were designed to work in tandem—print driving clarity around pricing and offers, and social reinforcing product relevance and brand perception. Together, the assets formed a cohesive campaign that balanced informational needs with emotional storytelling across multiple touch points.