HEALTHCARE PRODUCT CAMPAIGN
An integrated print and social campaign promoting Whisper hearing aids.
Designed for the 2022 rollout, this campaign supported new pricing while reinforcing a modern, tech-forward brand position. Print materials clearly communicated value, while social content highlighted the product itself and the broader impact of better hearing. Together, the work was consistent across channels while balancing practical messaging with emotional connection.
Role Designer
Project Type Marketing Campaign
Context Client Work
Promoting Value
The print portion of this campaign focused on making updated pricing clear and compelling. Deliverables included a pricing brochure, special offer flyer, and coupon mailer, each designed to communicate value quickly while maintaining a polished, premium feel. Working within established brand guidelines, I introduced subtle visual refinements to create materials that felt current, approachable, and easy to navigate.
Shifting Perception & Building Connections
The social media portion spanned several campaigns, all with different goals. One positioned hearing aids as sleek, modern technology rather than a medical device. Another supported a collaboration with Quiet Lists, a community-sourced guide to quieter public spaces. And the third focused on the human-side of hearing health, encouraging hearing tests as a way to improve connection, confidence, and quality of life.
