Phone prompted up on stone wall, showing the start screen for a self-guided tour.

HISTORIC SITE DIGITAL EXPERIENCE

A conceptual redesign of the Charter Street Cemetery website, with new self-guided tour.

This project reimagines how visitors experience one of Salem's oldest burial grounds. The redesign spans two interfaces for different moments in the visitor journey: a website for research and pre-visit planning, and a self-guided tour for in-person exploration. Together, they work as a single system, guiding visitors from curiosity to a deeper connection with the site's history.

Role UX/UI Designer

Project Type Website Redesign

Context Conceptual

PROJECT CHALLENGES

Before landing on a final direction, early sketches helped work through layout, hierarchy, and how visitors would move through the website.

Wireframe of a website homepage.
Wireframe of a website homepage.
Wireframe of a website homepage.
Laptop and phone screen showing the Charter Street Cemetery website homepage.

The website redesign centers on three main pages, each built around a distinct purpose. Visitors first land on a homepage designed to pull them in, teasing the cemetery's history while spotlighting upcoming events to encourage visiting. From there, Burial Records makes key figures easier to discover, pairing photography with a more intuitive way to interact with the archive. History does similar work, using an interactive module to move through key moments in time. Rounding it out, Plan Your Visit lays out everything a visitor needs to know in clear, easy to scan sections. The website now goes beyond making information easy to navigate, but gives the cemetery's story a place to be told and every visit a clear place to begin.

Brand guide showing colors and typography.

Mapping the visitor's journey helped clarify how the tour should function, from first screen through the repeating rhythm of walking and learning at each stop.

User journey diagram for a self-guided tour.
Hand holding phone, depicting a self-guided tour screen.

The self-guided tour extends the experience beyond the website, letting visitors explore the cemetery in person at their own pace. Signage at the front gates invites people to scan a QR code, no app or download required, to begin right where they're standing. From there, visitors choose how they want to explore, through the people buried on the grounds or the art carved into the gravestones themselves. A separate hand-held map lets visitors search for specific names and locate them anywhere in the cemetery. Together, the tour turns a quiet walk through the grounds into a guided, personal way to connect with the site's history.

Together, the website and self-guided tour form a connected system, one that invites visitors in, then meets them on-site with the tools to explore further. Projects like this show what's possible when historic public spaces are given the same design attention as any modern product: a chance to be more accessible, more engaging, and easier to connect with for anyone who visits.

A-frame sign on the side of the street, with a QR code to Charter Street Cemetery's self-guided tour.
Stack of brochures on a table, with a promotion for Charter Street Cemetery's new self-guided tour.

This is a conceptual portfolio project and is not affiliated with, endorsed by, or associated with Charter Street Cemetery.